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FOR IMMEDIATE RELEASE
 
Nu Horizons Contact:
Rita Megling, Sr. Vice President -- Marketing
New Horizons Electronics
631-396-5000
rmegling@nuhorizons.com
Amulet Company Contact:
Jim Todd, Sales & Marketing Director 
Amulet Technologies 
408-244-0363
jimtodd@amulettechnologies.com


  Amulet Media Contact:
Carol Traeger, Public Relations Specialist
DRB Partners, Inc.
408-943-0515
carol@drbpartners.com
 

 

Amulet and Nu Horizons Display Division Announce Distribution Agreement for Graphical User Interface (GUI) Technology

SANTA CLARA, Calif. (July 8, 2008)Amulet Technologies, a fabless semiconductor company specializing in human interface electronics, announced today a distribution agreement with the display division of Nu Horizons Electronics Corp. (NASDAQ: NUHC), a leading global distributor of advanced semiconductor, display, illumination, power and system solutions. Effective immediately, Nu Horizons will distribute Amulet Technologies’ graphical user interface (GUI) products throughout the U.S., Canada, Mexico and South America.

“Nu Horizons is pleased to partner with Amulet Technologies as we continue to develop and enhance our display business unit,” stated Rita Megling, senior vice president of marketing for Nu Horizons.  “Our goal is to provide services and technologies that enable our customers to easily incorporate displays into their products. The addition of Amulet’s leading products, including their chips, firmware, development kits and Graphical OS, gives the user a very cost-effective and quick-to-market solution.”  

Key vertical markets for Amulet’s GUI solutions – which range from display controller chips to fully integrated display modules -- include home appliances, medical devices, industrial controls, HVAC equipment and telecommunications products. OEMs are increasingly demanding higher quality, more visually appealing displays to improve the usability and user-friendliness of their products.

“We are very happy to be partnered with Nu Horizons and its display solutions group,” said Jim Todd, Amulet Technologies sales & marketing director. “By combining Nu Horizons’ extensive LCD line card, display expertise and technical sales support with Amulet’s array of GUI solutions, both companies will be better equipped to offer added value to the customer.  Together we can provide more choices and greater technical support throughout the whole product development cycle."

Amulet’s integrated circuits (ICs) and firmware enable engineering and marketing teams to use HTML and graphics editors to add exciting, eye-catching user interface graphics to their products. Product designers can use Amulet’s advanced graphic capabilities to

create embedded user interfaces that have a photo realistic or PC-based look, all without the traditional drain of power or memory. Furthermore, with Amulet running the entire user interface, the GUI code remains separate from the application code, which offers
such benefits as easier debugging, faster GUI execution, and the ability for engineering and marketing teams to design the GUI and application code in tandem.

About Amulet Technologies
Amulet Technologies, an industry leader in human interface electronics, is a fabless semiconductor company specializing in chips and firmware that drive liquid crystal display (LCD) user interfaces.  Amulet’s unique Graphical OS in Silicon™ enables OEMs to cost effectively improve the user experience of their products through visually appealing, interactive user interfaces that provide rock-solid 24/7 reliability. Amulet’s innovative hardware and software, combined with its collaborative design philosophy, empowers OEMs to provide their customers with the highest quality user experience. 
For more information, visit www.amulettechnologies.com

About Nu Horizons Electronics Corp.
Nu Horizons Electronics Corp. is a leading global distributor of advanced technology semiconductor, display, illumination, power and system solutions to a wide variety of commercial original equipment manufacturers (OEMs) and electronic manufacturing services providers (EMS). With sales facilities in 52 locations across North America, Europe and Asia and regional logistics centers throughout the globe, Nu Horizons partners with a limited number of best-in-class suppliers to provide in-depth product development, custom logistics and life-cycle support to its customers. Information on Nu Horizons and its services is available at www.nuhorizons.com.

 

 
 
 
 
 
 


 

 

 

 

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