Oki
Semiconductor Partners with Nu Horizons to Distribute
Products Throughout North America and Canada
MELVILLE,
NY - (September 18, 2001) - Oki Semiconductor, a leading
technology partner for the new era of digital communications
and convergence today announced that it has entered into
a Franchise Agreement with Nu Horizons Electronics Corp.
(nasdaq: NUHC) to distribute Oki's products throughout
North America and Canada. This agreement will allow the
two companies to better focus their sales and engineering
efforts on the telecom and datacom markets, leverage mind
share, increase FAE focus on Oki's telecom products, and
help increase design wins.
"We're
delighted to enter into this partnership with Nu Horizons,"
said Mike Brienza, director of Distribution for Oki Semiconductor.
"Their go to market strategy, which is consistent
with Oki's, will provide us with more opportunities for
design wins across the full spectrum of Oki products."
The
agreement between the two companies enables Oki to immediately
tap into Nu Horizons' existing marketing and sales distribution
channels, FAE Support and Design Creation Engine. Nu Horizons'
Design Creation Engine will provide Oki with new customer
leads, lead qualification and management, access to independent
design consultants, discovery and qualification, project
identification and advocacy, project support, a registration
program for IP/design processes, as well as design wins.
Commenting
on the new partnership, David Bowers, senior vice president
of Marketing for Nu Horizons, said "We are excited
about adding Oki's leadership Telecom/Datacom focused
products to our offering. Their products fit perfectly
with our strategy of offering complementary technology-based
solutions to our customers."
About
Nu Horizons
Nu Horizons is a leading distributor of high technology
active components, including analog, communications, discretes,
optical, logic & peripherals, memory, microcontrollers,
specialty products and sub-system products to a wide variety
of commercial original equipment manufacturers (OEMs)
throughout North America. With sales facilities in twenty-five
locations, Nu Horizons partners with a limited number
of the best-in-class suppliers to provide in-depth product
and solutions expertise to its customers. Nu Horizons
was established in 1982 and is publicly traded on the
NASDAQ National Market System under the symbol NUHC. Information
on Nu Horizons and its services is available at www.nuhorizons.com.
About
Oki Semiconductor
Building on Oki's century-long commitment to communications
technologies and markets, Oki Semiconductor designs and
markets a broad line of advanced integrated circuits for
telecommunications, network, automotive, computer, and
consumer products. Oki's product lines include telecommunications,
RF, laser, networking, speech synthesis, ASIC microcontroller,
and memory devices, offered in a variety of creative packages.
Found in 1977 and headquartered in Sunnyvale, Calif.,
Oki Semiconductor is a division of Oki America Inc., which
is a subsidiary of Oki Electric Industry Co., Ltd. Oki
has ISO-9000 certified manufacturing facilities in Japan
and Thailand. Information on Oki Semiconductor and its
products is available through its Web site at http://www.okisemi.com.
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