Sun
Microsystems Names Nu Horizons an OEM Channel Development
Partner (CDP), Strengthens Position in OEM Marketplace
Sun
Customers Now Have a Dedicated OEM CDP From Which to Purchase
a variety of Sun Systems, Boards and Components.
Santa
Clara, CA and Melville, NY - (April 17, 2002) - Further
leveraging the substantial opportunity of the multi-billion
dollar OEM marketplace, Sun Microsystems, Inc. [Nasdaq:
SUNW] today announced that Nu Horizons Electronics Corp.
[Nasdaq: NUHC], a distributor of high technology products,
has been appointed as Sun's first designated OEM Channel
Development Partner (OEM-CDP). Helping turn the channel's
focus to the entire array of Sun's OEM products, procedures
and practices, Nu Horizons' new status marks the first
time Sun has dedicated an OEM-CDP to a very broad product
portfolio that will include boards, components, and Sun
systems and storage.
The
primary goal of the OEM-CDP designation is to provide
OEMs with a CDP that is fully dedicated to the OEM marketplace.
The appointment of Nu Horizons as the first OEM-CDP helps
Sun improve the OEM channel by focusing dedicated programs
and sales engagement processes with Sun partners, and
expanding the mix of Sun products used in OEM applications.
"Nu
Horizons is excited to expand on our successful five year
relationship with Sun Microsystems. The addition of Sun's
servers, storage, and workstations to our current product
offering strongly positions Nu Horizons with higher-level
solutions for our OEM customer base," said Arthur
Nadata, president and CEO of Nu Horizons Electronics.
"We are confident that the knowledge and expertise
of our sales and field engineering teams, coupled with
our logistic and fulfillment capabilities, will be effective
in winning designs and gaining marketshare for Sun in
the embedded space. Our strong presence in the OEM account
base market should bring substantial incremental revenue
to Sun, complementing their major emphasis on winning
in the OEM marketplace."
As
a designated Sun OEM-CDP, Nu Horizons provides a suite
of defined services to its partners, including market
coverage and partner recruitment of OEMs, in addition
to providing order aggregation, inventory and logistics
services. Nu Horizons, with its focused network of established
suppliers, provides an in-depth understanding of Sun technology
and products that can be applied to customers' specific
needs and requirements.
"By
naming such a well-established distributor as Nu Horizons
to our CDP list, Sun is further strengthening its commitment
to generating greater revenues from the OEM Marketplace,"
said Cheryl Cook, director of CDPs for Sun Microsystems.
"This is a significant step toward Sun's goal of
expanding its business in the OEM market by providing
a CDP that is dedicated 100 percent to the OEM marketplace."
About
Nu Horizons Electronics Corp.
Nu Horizons is a leading distributor of high technology
active components, including analog, communications, computer
products, discretes, optical, logic & peripherals,
memory, microcontrollers, specialty products and sub-system
products to a wide variety of commercial original equipment
manufacturers (OEMs) throughout North America. With sales
facilities in twenty-six locations, Nu Horizons partners
with a limited number of the best-in-class suppliers to
provide in-depth product and solutions expertise to its
customers. Information on Nu Horizons and its services
is available at http://www.nuhorizons.com.
About
Sun Microsystems, Inc.
Since its inception in 1982, a singular vision - The Network
Is The Computer™ - has propelled Sun Microsystems,
Inc. (Nasdaq: SUNW) to its position as a leading provider
of industrial-strength hardware, software and services
that power the Internet and allow companies worldwide
to take their businesses to the nth. Sun can be found
in more than 170 countries and on the World Wide Web at http://www.sun.com.
Sun,
Sun Microsystems, the Sun logo and The Network is the
Computer are trademarks or registered trademarks of Sun
Microsystems, Inc. in the United States and other countries.
Except
for historical information contained herein, the matters
set forth in this news release are forward looking statements
that involve certain risks and uncertainties that could
cause actual results to differ from those in the forward-looking
statements. Potential risks and uncertainties include
such factors as the level of business and consumer spending
for electronic products, the amount of sales of the Company's
products, the competitive environment within the electronic
industry, the ability of the Company to continue to expand
its operations, the level of costs incurred in connection
with the Company's expansion efforts and the financial
strength of the Company's customers and suppliers. Investors
are also directed to consider other risks and uncertainties
discussed in documents filed by the Company with the Securities
and Exchange Commission. |
