Vitesse
Expands Asia Pacific Distribution Channel Through Nu Horizons
CAMARILLO,
Calif. - August 4, 2003 - Vitesse Semiconductor Corp.
(NASDAQ: VTSS)- today announced it has expanded distribution
services throughout the Asia Pacific by broadening its
relationship with Nu Horizons Electronics Corp. (NASDAQ:
NUHC).
Vitesse
will add Nu Horizons to its established Asian representative
and distribution network and have the company focus on
servicing customers and expanding market presence in Australia,
Hong Kong, India, Korea, Malaysia, People's Republic of
China, New Zealand, the Philippines, Singapore, Taiwan,
and Thailand. The agreement is effective immediately with
customer support beginning in August 2003.
"To quickly meet the growing demands of the vital
Asia Pacific electronics market, it was imperative that
Vitesse add a global distributor to the region that understands
the competitive environment, is knowledgeable about our
products and could immediately service our customers,"
said Phil Richards, vice president of channel sales for
Vitesse. "Nu Horizons offers these key attributes
and is an ideal extension to our worldwide team. This
program will leverage the success of our exclusive North
American distribution agreement."
Nu
Horizons will manage the distribution program from its
headquarters office in Singapore with customer service
teams located in each of the targeted regions. Nu Horizons
has been Vitesse's exclusive distributor in the United
States since September 2001.
"Vitesse's
strength in the marketplace will enable Nu Horizons to
offer more cost effective and innovative products to service
the needs of our growing Asian customer base. The combination
of Vitesse's strong presence in both North America and
Asia, coupled with our successful demand creation model,
will power the supply chain and provide seamless support
to our global customers," stated Vick Aggarwala,
president of Asia Pacific, Nu Horizons.
(more)
About
Nu Horizons Electronics Corp.
Nu Horizons is a leading distributor of high technology
active components, including analog, communications, discretes,
optical, logic & peripherals, memory, microcontrollers,
system on chip (SOC), board level and computer system
products to a wide variety of commercial original equipment
manufacturers (OEMs). With sales facilities in thirty-three
locations across North America and Asia, Nu Horizons partners
with a limited number of best-in-class suppliers to provide
in-depth product and solutions expertise to its customers.
Information on Nu Horizons and its services is available
at http://www.nuhorizons.com.
About
Vitesse
Vitesse is a leading designer and manufacturer of innovative
silicon solutions and optical devices used in the networking,
communications and storage industries worldwide. Vitesse
works to specifically address the requirements of system
designers and OEMs by providing high-performance, integrated
products that are ideally suited for use in Enterprise,
Access, Metro and Core applications. Additional company
and product information is available at www.vitesse.com.
Except
for historical information contained herein, the matters
set forth in this news release are forward looking statements
that involve certain risks and uncertainties that could
cause actual results to differ from those in the forward-looking
statements. Potential risks and uncertainties include
such factors as the level of business and consumer spending
for electronic products, the amount of sales of the Company's
products, the competitive environment within the electronic
component industry, the ability of the Company to continue
to expand its operations, the level of costs incurred
in connection with the Company's expansion efforts and
the financial strength of the Company's customers and
suppliers. Investors are also directed to consider other
risks and uncertainties discussed in documents filed by
the Company with the Securities and Exchange Commission |