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FOR IMMEDIATE RELEASE
 
Nu Horizons Editorial Contact:
Dave Bowers
(631) 396-5000
dbowers@nuhorizons.com
 
 
 

Nu Horizons Electronics Corp. Announces ARM-based Regional Training Seminar Series with Oki Semiconductor and IAR Systems
Seminars Feature Oki's New Lowest Cost Advantage Microcontroller Evaluation Kit (AME-51) and IAR's Software Development Tools

Melville, NY - August 8, 2005 - Nu Horizons Electronics Corp. (NASDAQ:NUHC), a leading distributor of advanced technology active components and system solutions, today announced the launch of a multi-city training seminar series co-sponsored with Oki Semiconductor, a leading technology partner for the new era of digital communications and convergence; and IAR Systems, one of world's leading providers of programming tools for embedded systems. Each regional training seminar focuses on Oki's new Advantage Microcontroller™ Evaluation Kit (AME-51) - which is the lowest-priced 'complete-in-one-box' ARM-based solution in the industry targeted for designers of electronic consumer, industrial, automotive, medical devices and general embedded systems. All training pre-registrants will be able to purchase Oki's AME-51 Evaluation Kit through Nu Horizons at an introductory rate of $199.00 (in comparison to the suggested retail price of $249.00), in addition to receiving a 50% discount certificate for an upgrade to IAR's Base Line (256KB of object code) or IAR's Full (with source for C and C++ Libraries, unlimited code size) Embedded Workbench.

Due to the ground breaking MSRP of AME-51, Oki offers engineers the opportunity to investigate 32-bit ARM architectures - and specifically the Oki 4050/4060 series of Advantage MCUs - inclusive of the world's smallest ARM®. This brings ARM power to the price point of 8- and 16-bit tools, enabling easy migration into the 32-bit world. Training seminar attendees will benefit from a guided tour of Oki's AME-51 and its features and benefits, in order to quickly take advantage of the fully featured ARM7 evaluation kit to compress their engineering time, and hasten product market release.

In addition to formal presentations on Oki's ARM strategy and 4050/4060 Advantage Microcontroller Series, training participants will conduct hands on lab exercises utilizing IAR Systems Embedded Workbench for ARM, which is the complete integrated development environment included with the AME-51 kit. Additional labs include focusing on various project management options and features; using C-SPY's Instruction Set Simulator to simulate ARM target; loading and executing application code on the target Oki AME-51 board using C-SPY JTAG Debugger; using various C-SPY features in a real-world debug session; flash programming using C-SPY debugger; and exercises consisting of code modification, compilation, execution and JTAG debugging techniques on AME-51 ARM target board.

"Design engineers can now invest one day with industry professionals to discover, evaluate and purchase the new low cost AME-51 evaluation kit for Oki's ARM7 and IAR's innovative development tools," said Athar Zafar, vice president of global engineering at Nu Horizons. "Training seminars such as this one are a wonderful opportunity to obtain the latest information on enhanced performance breakthrough products to help designers gain a distinct competitive advantage."

Commenting on the joint sponsorship of the new ARM-based Seminar Series, David Pelavin, senior director, Logic Business Development, Oki Semiconductor said, "We are pleased to co-sponsor this comprehensive training seminar series with IAR Systems and Nu Horizons to showcase our latest technologies. The Oki and IAR tools not only simplifies the evaluation process for designers, but reduces evaluation costs while delivering superior value to end users. This informative training series offers all the tools necessary for engineers to compress their design time and quicken release of their products into the market."

"IAR Systems is excited to partner with Oki and Nu Horizons to create this informative training series," said Nadim Shehayed, general manager for the Americas, IAR Systems Software Inc. "Our commitment to the ARM market is strengthened with the support of OKI's latest powerful ARM-based device. The IAR open architecture allows plug-in modules from both IAR and its third party partners to improve the toolkit continuously. The Kit includes the IAR C/C++ Optimized Compiler, lots of libraries, and C-SPY JTAG Debugger in one integrated development environment."

The rollout of these multi-city AME-51 seminars commences on Tuesday, September 13 in Dallas, TX; Tuesday, September 27 in Eden Prairie, MN; Tuesday, October 11 in Atlanta, GA; Tuesday, October 18 in Boston, MA; Tuesday, October 25 in Irvine, CA and Tuesday, November 1 in San Jose, CA.

For additional specifics, including upcoming seminar dates and locations, registration information, product availability, please log on to www.nuhorizons.com/ame51.

About Nu Horizons Electronics Corp.
Nu Horizons is a leading global distributor of advanced technology active components and system solutions, including analog, clock and timing devices, communications, computer products, discretes, flat panel display solutions, interface, logic, memory, microcontrollers and microprocessors, opto electronics and power, to a wide variety of commercial original equipment manufacturers (OEMs). With sales facilities in thirty-seven locations across North America and Asia, and logistics centers in centralized locations throughout the globe, Nu Horizons partners with a limited number of best-in-class suppliers to provide in-depth product and solutions expertise to its customers. Information on Nu Horizons and its services is available at http://www.nuhorizons.com.

About Oki Semiconductor
Building on Oki's century-long commitment to communications technologies and markets, Oki Semiconductor designs and markets a broad line of advanced integrated circuits for telecommunications, network, automotive, computer and consumer products. Oki's product lines include telecommunications, RF, laser, networking, speech synthesis, ASIC, microcontroller and memory devices, offered in a variety of creative packages. Founded in 1977 and headquartered in Sunnyvale, California, Oki Semiconductor is a division of Oki America Inc., which is a subsidiary of Oki Electric Industry Co, Ltd. Oki has ISO-9000-certified manufacturing facilities in Japan and Thailand. Information on Oki Semiconductor and its products is available at www.okisemi.com/us.

About IAR Systems
IAR Systems is one of the world's leading providers of programming tools for embedded systems. Its business concept is to offer products and services that help customers reduce development time and accelerate time to market. IAR Systems' customers represent many different market segments such as telecommunications, industrial automation and the automotive industry. The company was founded in 1983 and operates in the U.S., China, Japan, Brazil, Germany, the UK, Sweden and Denmark and has large net distributors all over the world. For additional information about IAR Systems, visit www.iar.com.

Except for historical information contained herein, the matters set forth in this news release are forward looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Potential risks and uncertainties include such factors as the level of business and consumer spending for electronic products, the amount of sales of the Company's products, the competitive environment within the electronic component industry, the ability of the Company to continue to expand its operations, the level of costs incurred in connection with the Company's expansion efforts and the financial strength of the Company's customers and suppliers. Investors are also directed to consider other risks and uncertainties discussed in documents filed by the Company with the Securities and Exchange Commission.

Advantage Microcontrollers is a trademark of Oki Semiconductor and Oki Electric, Ltd.

ARM and ARM7TDMI are registered trademarks of ARM Limited. ARM7 is a trademark of ARM Limited. ARM is used to represent ARM Holdings plc (LSE:ARM and NASDAQ: ARMHY); its operating company ARM Limited; and the regional subsidiaries ARM, Inc.; ARM KK, ARM Korea LTD.; ARM Taiwan; ARM France SAS; and ARM Consulting (Shanghai) Co. Ltd.

IAR Systems and IAR Embedded Workbench are registered trademarks owned by IAR Systems AB.

All other brands or product names are the property of their respective owners.

 
 

 

 

 

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