Wireless Communications Specialist Nordic Semiconductor and Distributor Nu Horizons Electronics Expand Distribution Partnership from Asia to North America
Existing Pan-Asian Agreement Covering Entire Nordic Product Range Now Expanded to include United States, Canada and Mexico
Oslo, Norway and Melville, NY - 4, January 2006 - Nordic Semiconductor ASA (OSX: NOD) and Nu Horizons Electronics Corp. (NASDAQ:NUHC) today announced a North American extension of their existing pan-Asian distribution agreement that was finalized just two months ago in October 2005.
Nordic Semiconductor ASA is a fabless semiconductor company specializing in cost effective, power-efficient wireless communication solutions. Nu Horizons Electronics Corp. is a leading global distributor of advanced technology active components (i.e. "high value" devices that actively alter electrical signals by amplification or digital switching to perform specific, important tasks) and system solutions.
The expansion of the distribution partnership covers distribution rights in the United States, Canada and Mexico for Nordic's wireless communication ICs ("Integrated Circuits" or chips).
"We are pleased to broaden Nordic's relationship with Nu Horizons," says Svenn-Tore Larsen, CEO of Nordic Semiconductor ASA. "Nu Horizons' strong global demand creation efforts, world-class fulfillment capabilities, engineering support and in-depth product and solutions expertise made expanding into North America the next logical stepB6B66D in our long-term partnership."
"Nordic Semiconductor delivers leading short-range radio communication components that are diverse across multiple applications and highly synergistic with Nu Horizons' overall line card offering," adds Dave Bowers, president of Nu Horizons Distribution Division. "We look forward to collaborating with Nordic to distribute technologically advanced products that mutually strengthen our global reach and extend our seamless customer support."
About Nordic Semiconductor ASA
Nordic Semiconductor (formerly Nordic VLSI) is a Norwegian fabless semiconductor company focusing on delivering world-best wireless communication solutions in the license-free 2.4 GHz band. The company, which was originally founded in 1983 as a traditional ASIC design house, produces both standard products and custom SoCs. It also offers development services for other companies to access its world leading, in-house RF/mixed-signal design and advanced back-end/physical engineering expertise.
Standard products are based on the company's ultra compact and low power nRF24xx range of 2.4GHz transceiver and transmitter devices aimed at applications such as wireless audio (e.g. MP3 and portable CD player headphones and PC speakers), gamepads, keyboards/mice and sports equipment. The latest nRF24L01 family, for instance, is targeted at ultra-low cost and power applications such as wireless desktops and intelligent (e.g. wristwatch-based) sports equipment.
The custom/consulting services division derives its revenue from working with specific customers to integrate Nordic's wireless solutions into the customer's ASIC. Nordic often then continues to manufacture the chip in the long-term for the customer.
The data conversion business area develops and sells IP for use within in-house projects, third-party ASIC design and standard products. The products are leading edge ADCs and DACs for use in areas such as digital photography, WLANs and video.
Nordic's products are all manufactured in ultra modern semiconductor process technologies through strong relationships with world-best manufacturing facilities. Sales are primarily made through a carefully selected worldwide distribution network. The company has offices in Trondheim and Oslo, Norway, Hong Kong and Korea, and is listed on the Norwegian Stock Exchange (OSX: NOD). All operations are managed according to the ISO 9001:2000-approved quality assurance system.
About Nu Horizons Electronics Corp.
Nu Horizons Electronics Corp. is a leading global distributor of advanced technology active components and systems to a wide variety of commercial original equipment manufacturers (OEMs) and Electronic Manufacturing Services providers (EMS). With sales facilities in forty-five locations across North America and Asia and regional logistics centers throughout the globe, Nu Horizons partners with a limited number of best-in-class suppliers to provide in-depth product development, custom logistics and life-cycle support to its customers. Information on Nu Horizons and its services is available at http://www.nuhorizons.com.
Except for historical information contained herein, the matters set forth in this news release are forward looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Potential risks and uncertainties include such factors as the level of business and consumer spending for electronic products, the amount of sales of the Company's products, the competitive environment within the electronic component industry, the ability of the Company to continue to expand its operations, the level of costs incurred in connection with the Company's expansion efforts and the financial strength of the Company's customers and suppliers. Investors are also directed to consider other risks and uncertainties discussed in documents filed by the Company with the Securities and Exchange Commission. |